Challenge :

Samsung needed to scale online sales during a peak season while maintaining performance across multiple device segments.

Strategy :

A cross-platform strategy combining programmatic display, YouTube video sequencing, and product-specific conversion campaigns.

Execution :

• •Dynamic creatives tailored by product affinity and retargeting windows
• •Media orchestration across DV360, Meta, and TikTok
• •Geo-focus on Southeast Asia with audience clustering from telecom & e-com data