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Wellness in Motion
NIVEA + Eucerin Campaign
HEALTHCARE MARKETINGEDUCATIONAL CONTENTSEARCH OPTIMIZATION
Educate and activate audiences around skin science and new wellness SKUs.
Wellness in Motion
NIVEA + Eucerin Campaign
Educate and activate audiences around skin science and new wellness SKUs.
HEALTHCARE MARKETINGEDUCATIONAL CONTENTSEARCH OPTIMIZATION
Project Details
ClientNIVEA + Eucerin
LocalisationGlobal markets
TypeHEALTHCARE
Date2023-Q2
ServiceLong-form content and search & display ads across pharma segments
Challenge :
Educate and activate audiences around skin science and new wellness SKUs.
Strategy :
Use long-form content, local influencers, and search & display ads across pharma and skincare segments.
Execution :
- •Built always-on Google Search campaigns
- •Launched branded "SkinTalk" YouTube series
- •Developed product explainer videos in 5 languages
+0%
in dermatologist
recommended click-throughs
Top 0
ranking on product
keywords
within 2 months
+0%
in pharmacy
retail footfall YoY
