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Performance Meets Prestige
Estée Lauder Campaign
UX/UI DESIGNBRANDINGINFLUENCER MARKETING
Grow eCommerce revenue across SEA markets without eroding brand equity.
Performance Meets Prestige
Estée Lauder Campaign
Grow eCommerce revenue across SEA markets without eroding brand equity.
UX/UI DESIGNBRANDINGINFLUENCER MARKETING
Project Details
ClientEstée Lauder
LocalisationSEA markets
TypeDIGITAL
Date2023-Q1
ServiceMeta and TikTok spark ads and UGC
Challenge :
Grow eCommerce revenue across SEA markets without eroding brand equity.
Strategy :
Pair prestige branding with lower-funnel performance using Meta and TikTok spark ads and UGC
Execution :
- •Influencer collaborations with pixel tracking
- •Beauty-led creatives for skincare routines & value packs
- •Personalized retargeting with CRM overlays
0X
ROAS on TIKTOK
0X
higher conversion
rate from UGC's
+0%
new customer
acquisition
