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Moments that Matter
McDonald's Campaign
DOOH CAMPAIGNSMOBILE MARKETINGRETAIL MEDIA
McDonald's sought to promote app downloads and mobile ordering in high-footfall areas.
Moments that Matter
McDonald's Campaign
McDonald's sought to promote app downloads and mobile ordering in high-footfall areas.
DOOH CAMPAIGNSMOBILE MARKETINGRETAIL MEDIA
Project Details
ClientMcDonald's
Localisation-
TypeDIGITAL
Date00-00-00
ServiceBrand Growth
Challenge :
McDonald's sought to promote app downloads and mobile ordering in high-footfall areas.
Strategy :
Use of DOOH, programmatic media, and geo-targeted mobile campaigns integrated with POS data.
Execution :
- •Launched location-aware display & mobile interstitials
- •Built custom retail media measurement dashboards
- •Live testing across food delivery platforms
+0%
in app installs
+0%
order value
through app
vs. walk-ins
+0%
in BLS
