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Athlete Engine
Under Armour Campaign
E-COMMERCE OPTIMIZATIONPERSONALIZATIONRETARGETING
Under Armour wanted to re-engage lapsed users and boost product discovery.
Athlete Engine
Under Armour Campaign
Under Armour wanted to re-engage lapsed users and boost product discovery.
E-COMMERCE OPTIMIZATIONPERSONALIZATIONRETARGETING
Project Details
ClientUnder Armour
Localisation-
TypeDIGITAL
Date00-00-00
ServiceBrand Growth
Challenge :
Under Armour wanted to re-engage lapsed users and boost product discovery.
Strategy :
Leverage first-party data and product feeds to launch hyper-personalized product carousels and story ads.
Execution :
- •Launched Smart Shopping with product feed + dynamic creatives
- •Retargeted audiences with workout-based segmentation
- •"Train with Us" branded video for performance uplift
+0X
in product page views
-0%
in cart
abandonment rate
0X
ROAS
on Meta campaign
